The format may currently be a little more costly than the Blu-ray DVD discs but there is little to compare in terms of the convenience of the format as opposed to a pile of Blu-ray DVDs. The USB drive occupies little space and can be secured using a keyring or kept safely in a small pocket in a laptop bag or with ease. 20 Blu-ray DVDs, however, occupy a lot more space and would be much more inconvenient to have to transport.
At the other end of the scale, a memory stick with a capacity of 128 MB can be purchased inexpensively if the information files to be held on it are only small. USB Sticks – Volume Production and Customised Casings The ever- increasing sales volumes of the format has resulted in many companies, particularly in the far east, producing them in a staggering array of shapes and sizes. These designs can be both useful, such as a torch with a USB stick moulded into it, or any amount of novelty shapes such as a toy supercar shape that can be put onto a keyring.